This project is deeply personal to me.

We live in a moment where the lines between identity and image are collapsing — especially in the creative industries. The rise of generative AI has made it frighteningly easy to replicate someone’s face, voice, or performance. In that context, what does it even mean to be “seen”? Who owns your likeness? And how quickly could it be taken from you?

Our protagonist, Daniel, is a reflection of that anxiety. He’s not a bad guy — he’s just desperate. He wants what we’ve all been conditioned to want: recognition, clout, a shortcut to success. But the system doesn’t reward authenticity. It rewards availability. When he finds a vague casting call promising “instant success,” he takes the bait — and unknowingly signs away his image. The horror isn’t just that it happens. The horror is that he barely questions it.

This film is about the dangers of taking the easy way out.

It’s about the fine print we never read, the contract we don’t think we’re signing. It’s about a generation that’s been sold the lie that visibility equals value, and that fame — any fame — is worth chasing. Daniel gets what he wants. But by the time he sees his face plastered across Times Square, selling erectile dysfunction pills and PÜR POWER MAYO, it’s too late.